B2B CONFERENCE: MALAYSIA 2019

CUSTOMER-CENTRIC B2B SALES & MARKETING

Step inside your customer’s shoes.

Digital age has transformed the way B2B buyers research, navigate and most importantly – make purchase decisions. Sadly, most B2B companies are still stuck in their own personal silos, with little to no intent towards understanding customers’ needs. In this hands-on conference, Hando will analyse, deconstruct and construct your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with

real business results.

  WHO SHOULD ATTEND?  

Anyone with existing responsibility for developing digital advertising campaigns
and looking to take their knowledge to the next level. Brand Managers, Marketing
Managers, Digital Marketing Managers, Campaign Managers, Strategic
Planners, Creative Professionals, Media Planners and Buyers.

  WHY ATTEND?   

1) NOT YOUR TRADITIONAL CONFERENCE
An innovative hybrid between training, consultation and creative brainstorming.
2) CONSULTATION
As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing.
3) CREATIVE BRAINSTORMING
Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.
4) FINALLY,
You will leave with a clear marketing action plan for your company.

DATE
21 August 2019
VENUE
Sime Darby Convention Centre, Bukit Kiara
Tel : (+603) 2089 3688
TIME
8.30 AM - 5.30 PM

ADMISSION FEES

*1 Delegate - RM1,650* per pax
*5 or more - RM1,500* per pax
* plus 6% SS


Email again:


AGENDA

Eastin Hotel - August 21, 2019

    08.30 AM   

Registration

    09.00 AM   

Introduction

by Organising Chairman
Prof Harmandar Singh

    09.15 AM   

B2B Landscape

  • Global B2B marketing trends
  • Changing B2B customer behaviour
  • B2B borrowing from B2C
  • Setting realistic KPIs & what are the metrics that really matter
  • Aligning sales and marketing (getting rid of organisational barriers)
  • The concept of social selling

    09.45 AM   

Customer Journey

  • Identifying your customers
  • Customer journey: the starting point
  • Analysing delegates’ digital presence: 
    LinkedIn, Facebook, Instagram & website usability

    10.30  AM   

Coffee Break

    11.00 AM    

Creating Content that Sells

  • Which problems can you solve for your clients?
  • Identifying the best content formats
  • Priority to value, not format
  • Sourcing for content ideas
  • Creating content for brand awareness
  • Creating content for generating leads
  • Creating content for SEO

    12.30 PM   

Lunch break

    13.30 PM    

Panel Discussion and Q&A

    14.30 PM   

Analysing the content marketing of participating companies

We'll take a closer look at the content you're putting out today and provide personal feedback. 

    15.30 PM  

Coffee Break

    16.00 PM  

Award-winning B2B Marketing
Case study examples from all over the world!

The case studies will be from the following sectors:

  • IT service providers
  • Software companies
  • Financial services
  • Manufacturing
  • Telecommunications
  • Business consultancy services

For Example: 

Obsession for Smoothness by Double A & SPA-HAKUHODO (Japan)
Machine Conversations by KONE & hasan and partners (Finland)
Finlandia by Forest Machines by NESTE, PONSSE & Kurio (Finland)
Business Facelift by Mastercard & McCann Worldgroup (Poland)  
Paradise Found by SAS & Cheil Worldwide (Germany)
And many more! 

    17.00 PM    

Closed

   EACH DELEGATE WILL WALK AWAY WITH ACTIONABLE CONTENT IDEAS.   


DELEGATE FEES
*1 Delegate - RM1,650* per pax
*5 or more - RM1,500* per pax
* plus 6% SS


Registration & Payment
Full payment is required upon registration.
Registrations without full payment will be treated as provisional and will not be guaranteed a training place.
Payment can be made via a crossed cheque payable to ‘Sledgehammer Communications (M) Sdn Bhd’ at least 7 days before conference commencement.
NO CANCELLATION is allowed but a replacement participant can be sent.
Sledgehammer Communications (M) Sdn Bhd reserves the right to change the conference programme due to unforeseen circumstances.
CHEQUE MADE PAYABLE TO:
SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967-W
22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr. Ismail,
60000 Kuala Lumpur,
Malaysia
Bank Transfer to
RHB Bank Berhad
2-14389-000-10505
Swift Code: RHBBMYKL


   CONTACTS   

+603-7726 2588