B2B CONFERENCE: INDIA 2019

CUSTOMER-CENTRIC B2B SALES & MARKETING

Step inside your customer’s shoes.

Digital age has transformed the way B2B buyers research, navigate and most importantly – make purchase decisions. Sadly, most B2B companies are still stuck in their own personal silos, with little to no intent towards understanding customers’ needs. In this hands-on workshop, Hando will analyse, deconstruct and construct your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results. 

WHY ATTEND? 

1) NOT YOUR TRADITIONAL WORKSHOP
An innovative hybrid between training, consultation and creative brainstorming.
2) CONSULTATION
As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing.
3) CREATIVE BRAINSTORMING
Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.
4) FINALLY,
You will leave with a clear marketing action plan for your company.



DELEGATE FEES

*1 Delegate - INR 17,500*
*2 Delegates - INR 16,500* per delegate
*3 Delegates - INR 15,500* per delegate
*4 or more - INR 14,500* per delegate
* plus 18% GST


PROGRAMME 

  • 09.00 - 09.45 B2B Landscape
- Global B2B marketing trends
- Changing B2B customer behaviour
- B2B borrowing from B2C
- Setting realistic KPIs & what are the metrics that really matter
- Aligning sales and marketing (getting rid of organisational barriers)
- The concept of social selling
 
  • 09.45 - 10.30 Customer Journey


- Identifying your customers

- Customer journey: the starting point
- Analysing delegates’ digital presence:  
- LinkedIn, Facebook, Instagram & website usability

  • 10.30 - 11.00 Coffee Break
  • 11.00 - 12.30 Creating Content that Sells


- Which problems can you solve for your clients?

- Identifying the best content formats
- Priority to value, not format
- Sourcing for content ideas
- Creating content for brand awareness
- Creating content for generating leads
- Creating content for SEO

  • 12.30 - 13.30 Lunch break
  • 13.30 - 14.30 Analysing the content marketing of participating companies

We'll take a closer look at the content you're putting out today and provide personal feedback. 

  • 14.30 - 15.00 Coffee Break
  • 15.00 - 16.30 Award-winning B2B Marketing

Case study examples from all over the world!
The case studies will be from the following sectors:
- IT service providers
- Software companies
- Financial services
- Manufacturing
- Telecommunications
- Business consultancy services

For Example: 

Obsession for Smoothness by Double A & SPA-HAKUHODO (Japan)
Machine Conversations by KONE & hasan and partners (Finland)
Finlandia by Forest Machines by NESTE, PONSSE & Kurio (Finland)
Business Facelift by Mastercard & McCann Worldgroup (Poland)  
Paradise Found by SAS & Cheil Worldwide (Germany)
And many more! 

EACH DELEGATE WILL WALK AWAY WITH ACTIONABLE CONTENT IDEAS.


DELEGATE FEES
*1 Delegate - INR 17,500*
*2 Delegates - INR 16,500* per delegate
*3 Delegates - INR 15,500* per delegate
*4 or more - INR 14,500* per delegate
* plus 18% GST


UPCOMING DATES 


Mumbai
23rd Sept 19
Bangalore
25th Sept 19
Delhi
27th Sept 19


CONTACTS

Tahir A. Bari
Media
 tahir.bari@bogdm.com

Yaser Zaheer
Valiant Business Media
yaser.zaheer.yz@gmail.com

+91-8077867831