WORKSHOP 


HOW TO GENERATE TRAFFIC AND COLLECT LEADS:

CONTENT MARKETING FOR IT/TECH INDUSTRY

Generating traffic and lead is top marketing challenge for companies (63% of respondents agree - State of Inbound Report, 2019)

Content marketing gets three times more leads than paid search advertising (Content Marketing Institue, 2017)

 YOU WILL LEARN 

  • How to position your brand as an expert in your field
  • How to increase organic traffic to your website
  • How to convert your website visitors into marketing and sales leads
  • How to use content marketing for employer branding 
PLUS

  • 33 inspiring content marketing ideas


  WHO SHOULD ATTEND?  

Anyone with existing responsibility for SEO and content marketing - creation of website, blog, podcast, social media content.

  WHY ATTEND?   

1) NOT YOUR TRADITIONAL CONFERENCE
An innovative hybrid between training, consultation and creative brainstorming.
2) CONSULTATION
As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing.
3) CREATIVE BRAINSTORMING
Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.
4) FINALLY,
You will leave with a clear marketing action plan for your company.

DATE
3 December 2019, Jakarta
VENUE
TBC 
CONTACT
TIME
8.30 AM - 5.30 PM

ADMISSION FEES

1 Delegate - 199 USD per delegate



Email again:


AGENDA

    08.30 AM   

Registration

    09.00 AM   

Introduction to content marketing

  • Global B2B marketing trends
  • Changing B2B customer behaviour
  • B2B borrowing from B2C
  • Why content marketing matters
  • Content marketing formats and channels
  • Strategic approach to content marketing - 7 steps

Customer Journey

  • Identifying your customers
  • Customer journey: the starting point
  • Customer personas

    10.30  AM   

Coffee Break

    11.00 AM    

Creating Content that Sells

  • Which problems can you solve for your clients?
  • Identifying the best content formats
  • Priority to value, not format
  • Sourcing for content ideas
  • Creating content for brand awareness
  • Creating content for generating leads
  • Creating content for SEO

    12.30 PM   

Lunch break

    13.30 PM    

Content Formats

  • Video
  • Instagram
  • Facebook
  • Podcast
  • Blog
  • E-mail newsletter
  • Galleries
  • Quizes and games

    14.30 PM   

Analysing the content marketing of participating companies

We'll take a closer look at the content you're putting out today and provide personal feedback. 

    16.00 PM  

Award-winning Content Marketing
Case study examples from all over the world!

    17.00 PM    

Ends

   EACH DELEGATE WILL WALK AWAY WITH ACTIONABLE CONTENT IDEAS.   


DELEGATE FEES
1 Delegate - 199 USD per delegate