WORKSHOP

CUSTOMER-CENTRIC B2B SALES & MARKETING

Step inside your customer’s shoes.

Digital age has transformed the way B2B buyers research, navigate and most importantly – make purchase decisions. Sadly, most B2B companies are still stuck in their own personal silos, with little to no intent towards understanding customers’ needs. In this hands-on workshop, Hando will analyse, deconstruct and construct your company’s digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results. 

NOT YOUR TRADITIONAL WORKSHOP
An innovative hybrid between training, consultation and creative brainstorming.
HOMEWORK
We start with understanding the needs of each and every participant. In order to identify needs, challenges and get an overview of your existing activities, Hando will contact you prior to the event in order to draft down a personalised plan with relevant case study examples and content ideas. 
CONSULTATION
As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing. 
CREATIVE BRAINSTORMING
Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas. 
FINALLY
You will leave with a clear marketing action plan for your company. 

Please note that each workshop is limited to 15 attendees. Money-back guarantee.
Price is
299€ + VAT.
Group discount 4=3.  Contact arli@mrhando.com
Duration: 10:00 - 16:00 (including two coffee breaks and lunch)

UPCOMING DATES

TBA

Currently unavailable

PROGRAMME 

B2B Landscape
Global B2B marketing trends 
Changing B2B customer behaviour
B2B borrowing from B2C
Setting realistic KPIs & what are the metrics that really matter
Aligning sales and marketing (getting rid of organisational barriers)
The concept of social selling
 
Customer Journey
Identifying your customers
Customer journey: the starting point
Analysing each delegates’ digital presence:  
LinkedIn, Facebook, Instagram & website usability

Creating Content that Sells
Which problems can you solve for your clients?
Identifying the best content formats
Priority to value, not format
Sourcing for content ideas
Creating content for brand awareness
Creating content for generating leads
Creating content for SEO
Brainstorming ideas for each delegate

Award-winning B2B Marketing
Case study examples from all over the world
EACH DELEGATE WILL WALK AWAY WITH ACTIONABLE CONTENT IDEAS.

For additional questions please contact our project manager at arli@mrhando.com
Currently unavailable