CUSTOMER-CENTRIC B2B SALES & MARKETING
Step inside your customer’s shoes.
NOT YOUR TRADITIONAL WORKSHOP
An innovative hybrid between training, consultation and creative brainstorming.
We start with understanding the needs of each and every participant. In order to identify needs, challenges and get an overview of your existing activities, Hando will contact you prior to the event in order to draft down a personalised plan with relevant case study examples and content ideas.
As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing.
Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.
You will leave with a clear marketing action plan for your company.
that each workshop is limited to 15 attendees. Money-back
Price is 299€ + VAT.
Group discount 4=3. Contact email@example.com
Duration: 10:00 - 16:00 (including two coffee breaks and lunch)
Global B2B marketing trends
Changing B2B customer behaviour
B2B borrowing from B2C
Setting realistic KPIs & what are the metrics that really matter
Aligning sales and marketing (getting rid of organisational barriers)
The concept of social selling
Identifying your customers
Customer journey: the starting point
Analysing each delegates’ digital presence:
- LinkedIn, Facebook, Instagram & website usability
Creating Content that Sells
Which problems can you solve for your clients?
Identifying the best content formats
Priority to value, not format
Sourcing for content ideas
Creating content for brand awareness
Creating content for generating leads
Creating content for SEO
Brainstorming ideas for each delegate
Award-winning B2B Marketing
Case study examples from all over the world
For additional questions please contact our project manager at firstname.lastname@example.org